Often we hear how organisations put people at the heart of their business. Increasingly, companies are looking to treat their people like their greatest customer. While the world of work embraces the ideology, it’s been slow to actively promote the consumer mindset in its day-to-day activities.
Products like Amazon, Spotify, and Candy Crush are thriving. Why?? Because they are hell-bent on catering to the consumer mindset. So, how can we apply their principals to company culture, social leadership, feedback, and overall user experience?
That’s why, on Wednesday 1st May, we hosted a webinar with Totem to explore how bringing the consumer mindset into work can improve the employee experience.
The panel includes:
- Marcus Thornley – CEO and Founder of Play Consulting
- Gethin Nadin – Director, Employee Wellbeing at Benefex and author of A World of Good
- Debra Ward – Managing Director of Camm & Hooper
A full recording can be viewed below: