He has over 30 years running both public and private businesses and leading Boards of membership organisations.
He is a recognised authority in harnessing the power of Word-of-Mouth to help organisations grow and has developed the Onva Advocacy Loop – a breakthrough approach for increasing the recommendability of products, services or brands. He is the architect of the UK first in consumer engagement developed for the Simple beauty brand, which won the inaugural Web 2.0 award from the PRCA.
He has also taken the Net Promoter Score (NPS)* – the world-class metric developed by Bain & Company and Satmetrix,– and adapted it to become an invaluable foundation for improvement, innovation and growth. He has embedded NPS as the foundation research technique for customer and employee engagement services. And, he is one of the leading exponents of Net Promoter in the UK.
He has delivered creative communications solutions for brands as diverse as Cisco, Simple and Unilever and is the creator of the award-winning communications planning and management regime – ValueFlow – that won for his firm – Kaizo – the accolade of the UK’s Innovative Company of the Year in 2003.
He became CEO of The Argyll Consultancies PLC in 1990 and during his tenure he led the company to be the fastest growing PR company in the UK in 1991, the No.2 performer over a decade in 1997 and one of the Top 5 PR firms to work for. In 2001 his company was ranked Ofex Company of the Year.
He is a regular speaker about advocacy as the driver of growth, a Fellow and past Chairman of the Public Relations Consultants Association (PRCA), a Fellow of the Chartered Institute of Public Relations (CIPR), a Fellow of the Institute of Directors, a Freeman of the Guild of PR Practitioners and a past Chairman of the European region of the Worldcom PR Group.
View Crispin profile on LinkedIn.